Preface
Despite relatively stable market shares and a solid development on this basis the figures also has the BlackBerry-maker Research in Motion (RIM) to contend with in recent years with the upheaval in the mobile phone or smartphone segment. Specifically, are the related, fundamental questions, how the fact the former may maintain the business customers specialized companies with a view of the growing consumer market, said specialization and whether, and if so to what extent a re-focusing of the portfolio could contribute to a continued positive development.
These essential, strategic issues have been under past product launches already been answered in part: devices are popular due to some adjustment, even under increasingly more "conventional" user popularity, which is also a result of more awareness of the multimedia functionality.
After we have tested a year ago with the Bold 9700 (computer-base-test) a top-BlackBerry on the heart and kidneys, it has now with the Torch 9800 again made a RIM unit to us that - at least in the domestic portfolio - not least thanks to the new BlackBerry OS has six potentially entitled to the crown and to make the platform attractive at the same time by an increased focus on the multi-factor for an even wider audience. In the following, particularly in view of the new operating system should be clarified to what extent this potential is actually siphoned off.
The test specimen was kindly provided by the online merchant getgoods.de provided. We would like to thank hereby cordially.
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